TERMS & DEFINITIONS


For the purposes of The ADC 99th Annual Awards, below is a list of frequently used terms along with their definitions.


GENERAL TERMS

  • DISCIPLINE
    The various classifications of work under which entries may be submitted.

  • VERTICAL MARKET
    The specific industry to which your promoted product or service relates.

  • CATEGORY
    The specific media type. NOTE: The term "Category" often includes the "Subcategory" information in correspondence.

  • SUBCATEGORY
    The most specific detail of your entry category selection. Multiple Subcategories may be listed within a Category.
    NOTE: The term "Category" often includes the "Subcategory" information in correspondence.



  • SINGLE
    A single piece of work that may or may not be part of a campaign.

  • SERIES / CAMPAIGN
    Two to five pieces (elements) of work that are part of the same campaign. Specifics can vary between categories. This information is listed as "Elements Required" with each category's requirements.

  • SINGLE OR SERIES / SINGLE OR CAMPAIGN
    Either a single piece (element) of work or a campaign of two to five pieces (elements) of work. Please see the individual category requirements for specifics.

  • COMPLETED ENTRIES
    After proceeding to Payment in the entry process, your entries are considered "Completed." Entries that are not completed will exist on your "Review Entries" page and will not be eligible for judging until completed.
    NOTE: "Completed Entries" may be referred to as "Closed Entries" in correspondence.

  • ITEMIZED LIST
    This is a list of all of your completed ADC entries that are being submitted to The ADC 99th Annual Awards for judging.



  • INVOICE / PAYMENT FORM
    This is a documentation of the financial summary of your entries. This will only include the entries you have proceeded to Payment with in the entry process.

  • OFFLINE PAYMENT
    Payment by Check, Offline Credit Card or Wire Transfer are accepted as Offline Payment. The completed second page of the Invoice / Payment Form must be sent along with your payment.
    NOTE: Not including the required information may cause the processing of your entries to be delayed. Your payment status will remain "Not Paid" until we receive and process your payment.

  • ONLINE PAYMENT
    Payment by Online Credit Card (AMEX, MASTERCARD, VISA and DISCOVER) is accepted. Your credit card information will be encrypted and processed via VeriSign Secure Online Payment Gateway so your privacy is protected. The One Club WILL NOT STORE your information for any reason.



  • FINALIST
    After the final judging in March, The ADC 99th Annual Awards will be releasing a list of all of the Finalists. Each Finalist has won either a Cube or Merit award. The specific type of award will not be publicly revealed until The ADC 99th Annual Awards ceremony.
    NOTE: All Finalists are subject to verification of the authenticity of the work prior to being awarded.

  • FINALIST CONFIRMATIONS
    All Finalists will be notified of their award in April, at which time they will be required to confirm that all information related to their winning entries is complete and accurate. Finalist Confirmations must be submitted to ensure that the correct information is presented online, during Creative Week, and at The ADC 99th Annual Awards Ceremony.
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SUBMISSION MEDIA TERMS

  • SUBMISSION MEDIA
    This refers to the material and content that the jury will be judging. This can include physical items, digital images, videos, audio files, URLs or PDFs.

  • ELEMENT
    This refers to how many pieces were part of your campaign. i.e. 4 posters counts as 4 elements, 3 commercials count as 3 elements.
    NOTE: Case Study Videos do not count as 1 element - the video should contain an overview of the various elements of your campaign.

  • MEDIA
    Media includes physical items, digital images, videos, audio files, URLs or PDFs.
    NOTE: Reference Images are considered as Media, but not Submission Media.



  • CONTENT VIDEO
    A video with content as it was originally aired. Content Videos contain no extraneous information and should not include background, explanation or results.

  • CASE STUDY VIDEO
    A video that provides an explanation of the project. It should focus on the IDEA of the project and its creative execution. These videos may also include cultural background, explanation and results.



  • CONTENT IMAGE
    An image with content as it was originally placed. Content Images contain no extraneous information and should not include background, explanation or results.

  • INSTALLATION IMAGE
    These images show the work as it was placed and the surrounding environment. i.e. An image of a poster installed in a bus shelter, or a billboard on the side of a highway.

  • PROJECT BOARD
    A composite of multiple images and information that provides an explanation of the project. It should focus on the IDEA of the project and its creative execution. These can be submitted as printed pieces in Physical categories or as a jpeg in Digital Image categories. These composites may also include cultural background, explanation and results.
    NOTE: For digital project boards, all information should be large enough to be seen from a distance when projected.

  • REFERENCE IMAGES
    All entries require high res digital images. These images will be used for reference but will not be judged.
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