ADC Annual Awards

Gaming

This discipline highlights the art and craft of motion graphics, animation and visual effects of video game design, as well as craftsmanship in game marketing.
NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.

Bordered Table

HELPFUL LINKS

Questions?: The ADC Team is happy to help! Please contact us at adcawards@oneclub.org.

Gaming

Brand Integration

GAM-101
Brand Integration

Placement of a brand within a single (1) video game.

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Gaming

Craft

GAM-102
Craft - Animation

Craftsmanship in the animation of objects and characters within a single (1) video game.

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GAM-103
Craft - Art Direction

Craftsmanship in the design and interaction of all visual elements within a single (1) game. Includes environments, level design, world creations, etc.

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GAM-104
Craft - Character Design

Craftsmanship in the character design for a single (1) video game. Includes character concept, style and digital artwork.

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GAM-105
Craft - Game Direction

Craftsmanship in the creative concept and execution of a single (1) game.

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GAM-106
Craft - Indie

Craftsmanship in the design of a single (1) independent video game that is produced by an individual or small development team.

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GAM-107
Craft - In-game Cinematics / Cut-scenes

Craftsmanship in the design of a scene that suspends game-play to progress the story in a single (1) game.

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GAM-108
Craft - Music / Score

Craftsmanship in the creation of a soundtrack for a single (1) game.

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GAM-109
Craft - Narrative / Writing

Craftsmanship in the creation of the script, plot, or broader themes of the content in a single (1) video game.

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GAM-110
Craft - Sound Design

Craftsmanship in the use of audio in tandem with visuals in a single (1) game.

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GAM-111
Craft - Technical Achievement - Graphics / Visuals

Craftsmanship in the simulation of imagery within a single (1) game.

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GAM-112
Craft - UX/UI

Craftsmanship in the design of the user experience or user interface for a single (1) game.

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Gaming

Innovation

GAM-113
Innovation

A single (1) game that pushes creative boundaries.

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Gaming

Marketing

GAM-114
Marketing - Brand Identity

A single (1) experiential event, stunt or activation inteded to promote a game.

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GAM-115
Marketing - Campaign

Communication of a brand identity utilizing a series (2-10) of digital, print, video and / or interactive assets.

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GAM-116
Marketing - Key Art

Integrated advertising campaign that utilizes television, radio, print, digital, social media, public relations, and / or experiential marketing to create an impactful brand experience.

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GAM-117
Marketing - Logo

A single (1) visual representation of game that may be used for box art, advertising, posters, etc.

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GAM-118
Marketing - Promotional Materials / Merchandise

A single (1) or series (2-10) of static or dynamic graphic images that identifies a company or product while also communicating the brand.

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GAM-119
Marketing - Trailer

A single (1) or series (2-10) of physical items created to promote a game.

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GAM-120
Marketing - Trailer

Craftsmanship in the design of a preview for a single (1) game.

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