CATEGORIES / REQUIREMENTS


Fusion Cube

In the Press
Adweek
Press Release

Once considered a long-term business goal, Diversity, Equity, and Inclusion (DEI) has become an important, proven core strategy for many of today's successful businesses and organizations. Studies show when a business makes DEI a priority, every facet of the organization benefits, including the bottom line.

In response to what we hear from the industry, and in keeping with our core pillars as a nonprofit organization that exists to support and celebrate the creative community, The One Club is introducing the ADC Fusion Cube.

With the goal of promoting Diversity, Equity and Inclusion (DEI) in both agency/production company staffing and in the work itself, the new Fusion Cube will identify and celebrate great work which also includes underrepresented groups and DEI issues both

  • Behind the scenes, in terms of diverse agency/production company teams, ensuring equal opportunity, pay and treatment, etc.
  • In the creative work itself, as expressed through casting, language, script, narrative and how the work communicates authentically with the target audience. 

The Fusion Cube will recognize work based on three factors:

1. The work must first meet ADC's standards for craft and innovation.

2. Awarded work will demonstrate that issues of Diversity, Equity & Inclusion (i.e., racial and ethnic diversity, gender diversity, ageism, cognitive or physical abilities, positive body image, all kinds of discrimination, negative stereotypes, etc.), in any way those might manifest in the specific market for which the work is made, have been seriously considered and implemented in the work

3. Entrants must disclose how they have implemented DEI principles when forming the teams involved in the work both:

This new award also encourages brands to use these criteria as a framework for making their own marketing more diverse. It can serve as a global benchmark, representing a new way for brands to demand accountability from their agencies and partners for providing greater diversity in their work and creative teams.

ELIGIBILITY: January 1, 2020 – March 26, 2021



Fusion Cube

FUS-101: Fusion Cube

The Fusion Cube recognizes work that demonstrates that issues of Diversity, Equity & Inclusion, in any way those might manifest in the specific market for which the work is made, have been seriously considered, addressed, and implemented in the work.

THE ONE CLUB FOR CREATIVITY
450 W 31ST STREET, 6TH FLOOR
NEW YORK, NY 10001
212.979.1900

FOLLOW US

Copyright © 2020 The One Club for Creativity. All rights reserved.