- VERTICAL MARKET
The specific industry to which your promoted product or service relates.
When entering your work, you may select from the Vertical Market options listed below.
- AUTOMOTIVE / CARS / MOTORCYCLES / TRUCKS
- BANKING / FINANCIAL SERVICES / INSURANCE / INVESTMENT
- BEAUTY / COSMETICS / TOILETRIES / PERSONAL CARE
- BEVERAGES - ALCOHOLIC DRINKS
- BEVERAGES - NON-ALCOHOLIC DRINKS
- CONSUMER PACKAGED GOODS / FOOD / CANDY / SNACKS
Includes any fast-moving edible items sold in stores; foods that get used up and have to be replaced frequently
- CONSUMER PRODUCTS
- CONSUMER SERVICES
Includes services that do not involve the production of tangible goods (i.e., landscaping, moving, consulting, storage, couriers)
- DURABLE CONSUMER GOODS / HOME APPLIANCES
Consumer products that do not have to be purchased frequently that are made to last for an extended period of time (typically more than three years)
- ENTERTAINMENT / MUSIC / FILM / TELEVISION
- FASHION / CLOTHING / FOOTWEAR / ACCESSORIES
- GAMBLING / LOTTERY
- GAMING - DIGITAL / CONSOLE / ONLINE / MOBILE
- HEALTH / WELLNESS / PHARMACEUTICALS
Includes medication and preventive care, medical facilities, etc.
Work created for not-for-profit organizations should be entered in the Non-Profit vertical
- HOUSEHOLD GOODS / CLEANING PRODUCTS
Goods and products used to maintain a household (i.e., paint, gardening supplies, kitchen utensils)
- INTERNAL & CORPORATE COMMUNICATIONS
- NON-PROFIT ORGANIZATIONS / CHARITIES / EDUCATION / GOVERNMENT
- PET PRODUCTS & SERVICES
- PUBLICATIONS & MEDIA / BOOKS / NEWS
- REAL ESTATE
- RESTAURANTS / FAST FOOD OUTLETS
Any store that sells products to the public other than restaurants
- SPORTS / FITNESS / SPORTS APPAREL
- TECHNOLOGY HARDWARE - ELECTRONICS / COMPUTERS / BUSINESS EQUIPMENT / MOBILE PHONES
- TECHNOLOGY SOFTWARE - INTERNET / TELECOMMUNICATIONS / SOFTWARE & APPS
- TOURISM / TRAVEL / TRANSPORTATION
- TOYS & GAMES
HEALTH, WELLNESS & PHARMA – VERTICAL MARKETS
The Health, Wellness & Pharma discipline has a unique list of Vertical Markets to choose from.
- ANIMAL HEALTH & SERVICES
Medication (prescription and OTC), food, and pet care products and services (veterinary, lodging, grooming, etc.)
- AWARENESS / ADVOCACY / EDUCATION / FUNDRAISING
Work created for the purpose of gaining knowledge of and support for a particular cause
- B2B / CORPORATE COMMUNICATIONS
Work created to promote, sell, or educate within the industry and not intended for public view
- DIETARY SUPPLEMENTS / NUTRACEUTICALS
Products derived from food sources with additional health benefits beyond the basic nutritional value found in foods. Includes vitamins, herbal remedies, supplements, vitamin beverages, food additives, etc.
- HEALTH SERVICES
Medical facilities such as hospitals and treatment centers, doctors, pharmacies, insurance, fitness centers, etc.
- OTC / OVER-THE-COUNTER
Non-prescription drugs and medication, including ingested, topical, or other applications
- OTC PRODUCTS & EQUIPMENT
Over-the-counter self-care and medical items including first aid, glasses and contacts, pregnancy tests, fitness equipment, etc.
- PRESCRIPTION / PHARMACEUTICALS
Drugs and medications that are only available with a doctor's prescription, including ingested, topical, or other applications
- TECH & EQUIPMENT - PRESCRIPTION
Equipment developed for the purpose of medical diagnostics or treatment. Includes personal devices that require a prescription or equipment used at medical facilities
- TECH & PERSONAL DEVICES - OTC
Digital products, apps, wearables, etc. used to track and encourage a healthy lifestyle