CATEGORIES / REQUIREMENTS

Brand / Communication Design

The ADC Annual Awards has a near-century long history of championing breathtaking design work. The Brand / Communication Design discipline focuses on many traditional aspects of the graphic design world, from logos and corporate branding to posters and other promotional materials.

View Submission Media Requirements        View Previous Winners





BRAND / COMMUNICATION DESIGN

BRANDING

BCD-101: Annual Report
Overall design in an annual report.


BCD-102: Branding Systems / Identities - Digital
Communication of brand identity utilizing digital mediums. May include assets for web, mobile, or any other interactive platform.


BCD-103: Branding Systems / Identities - Integrated
Communication of brand identity utilizing multiple mediums. May include digital, print, video and/or interactive assets.


BCD-104: Branding Systems / Identities - Print
Communication of brand identity utilizing print mediums. May include posters, print ads, collateral or any other physical assets.


BCD-105: Branding Systems / Idnetities - Television / Film / Online Networks
Communication of brand identity utilizing moving image. May include television, film, streaming or online video assets.


BCD-106: Logo
A static or dynamic graphic image that identifies a company or product while also communicating the brand.


BCD-107: Stationery
Communication of brand identity utilizing business cards, envelopes, letterhead, memo pads, etc.


BACK TO TOP
↑ 
BRAND / COMMUNICATION DESIGN

INNOVATION

BCD-108: Single or Series
Brand / Communication that pushes creative boundries.


BACK TO TOP
↑ 
BRAND / COMMUNICATION DESIGN

POSTERS

BCD-109: Billboard - Single
A large scale, outdoor advertisement that is usually seen in cities or along major roadways.


BCD-110: Billboard - Series
A large scale, outdoor advertisement that is usually seen in cities or along major roadways.


BCD-111: Point of Purchase - Single
Print media that interacts with or is sized to work with a point of sale set up.


BCD-112: Point of Purchase - Series
Print media that interacts with or is sized to work with a point of sale set up.


BCD-113: Traditional - Single
A single printed poster.


BCD-114: Traditional - Series
A series of related printed posters.


BCD-115: Wild Postings - Single
Posters placed in public spaces in a non-traditional way.


BCD-116: Wild Postings - Series
Posters placed in public spaces in a non-traditional way.


BACK TO TOP
↑ 
BRAND / COMMUNICATION DESIGN

PROMOTIONAL

BCD-117: Announcement / Invitation / Postcard / Greeting Card
Print card that can be sent out, specifically relating to the brand or organization.


BCD-118: Apparel
Design of wearable products intended to promote the brand.


BCD-119: Booklet / Brochure / Catalog / Press Promotional Kit
Overall design in an informative short publication.


BCD-120: Calendar
Printed or manufactured promotional calendar.


BCD-121: Digital Communications
E-blasts, newsletters, bulletins.


BCD-122: Self-Promotion
Printed material designed to promote an advertising agency or design studio.


BCD-123: Wildcard - Single
Unique promotional material that lives outside of the aforementioned categories.


BCD-124: Wildcard - Series
Unique promotional material that lives outside of the aforementioned categories.


BACK TO TOP
↑