When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.
The ADC Annual Awards has a century long history of championing breathtaking design work. The Brand / Communication Design discipline focuses on many traditional aspects of the graphic design world, from logos and corporate branding to posters and other promotional materials.
As the name implies, the discipline focuses on creations that must be experienced rather than simply observed. From elaborate exhibitions to installations, from wayfaring to placemaking, and even digital experiences, this discipline immerses its audiences in a sensory adventure.
An array of creative talents in the fashion industry – from fabric and apparel designers to fashion illustrators and jewelry designers – from both large and small companies will compete with one another and have their work judged by a jury of industry peers.
With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the new Fusion Cube will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues are utilized both "behind the scenes" – hiring diverse staff, ensuring equal opportunity, pay and treatment – and in the creative work, as expressed through casting, language, script and narrative.
This year ADC has added In-House to its lineup of disciplines. An array of creative talents from In-House agencies and brands from both large and small companies will compete with one another and have their work judged by a jury of industry peers.
The Spatial Design discipline crosses boundaries of traditional design specializations such as building design, landscape architecture and design, interiors design, service design, certain areas of public art and more.