Disciplines

The ADC categories vary by Discipline.

Use the links below to view the different Discipline categories and submission media options.




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Advertising Brand / Communication Design Experiential Design Fashion Design Fusion Cube Illustration In-House Integrated Interactive Motion / Film / Gaming Craft Packaging Design Photography Product Design Publication Design Spatial Design Typography

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.

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Brand / Communication Design

The ADC Annual Awards has a century long history of championing breathtaking design work. The Brand / Communication Design discipline focuses on many traditional aspects of the graphic design world, from logos and corporate branding to posters and other promotional materials.

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Experiential Design

As the name implies, the discipline focuses on creations that must be experienced rather than simply observed. From elaborate exhibitions to installations, from wayfaring to placemaking, and even digital experiences, this discipline immerses its audiences in a sensory adventure.

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Fashion Design

An array of creative talents in the fashion industry – from fabric and apparel designers to fashion illustrators and jewelry designers – from both large and small companies will compete with one another and have their work judged by a jury of industry peers.
PERSONAL/PASSION PROJECTS WELCOME


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Fusion Cube

With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the new Fusion Cube will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues are utilized both "behind the scenes" – hiring diverse staff, ensuring equal opportunity, pay and treatment – and in the creative work, as expressed through casting, language, script and narrative.

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Illustration

This discipline focuses on the art and craft of illustration across a myriad of mediums and specialties.
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In-House

This year ADC has added In-House to its lineup of disciplines. An array of creative talents from In-House agencies and brands from both large and small companies will compete with one another and have their work judged by a jury of industry peers.

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Integrated

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

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Interactive

This discipline focuses on the ever-evolving world of digital and interactive communication, from websites and mobile apps to social media and virtual reality.

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Motion / Film / Gaming Craft

This discipline highlights the art and craft of motion graphics, animation and visual effects, as well as the technical aspects of film and gaming.
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Packaging Design

This discipline focuses on the conception and creation of boxes, bottles, bags and other containers in which products are displayed and sold.

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Photography

This discipline focuses on the art of film and digital photography across a myriad of specialties.
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Product Design

This discipline focuses on the conception and creation of various mass-produced products, from household goods to automobiles.

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Publication Design

This discipline focuses on design and craftsmanship in books, magazines, newspapers and digital publications.

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Spatial Design

The Spatial Design discipline crosses boundaries of traditional design specializations such as building design, landscape architecture and design, interiors design, service design, certain areas of public art and more.

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Typography

This discipline focuses on the creation and application of letterforms, including typefaces, calligraphy and hand-lettering.
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