CATEGORIES


The ADC categories vary by discipline. Use the links below to view the different categories, entry fees, and submission media options.

View Entry Fees View Submission Media View 2021 Entry Guide


Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.
View Advertising Categories


Brand / Communication Design

The ADC Annual Awards has a century long history of championing breathtaking design work. The Brand / Communication Design discipline focuses on many traditional aspects of the graphic design world, from logos and corporate branding to posters and other promotional materials.
View Brand / Communication Design Categories


Experiential Design

As the name implies, the discipline focuses on creations that must be experienced rather than simply observed. From elaborate exhibitions to installations, from wayfaring to placemaking, and even digital experiences, this discipline immerses its audiences in a sensory adventure.
View Experiential Categories


Fashion Design

An array of creative talents in the fashion industry – from fabric and apparel designers to fashion illustrators and jewelry designers – from both large and small companies will compete with one another and have their work judged by a jury of industry peers.
View Fashion Design Categories


Illustration

This discipline focuses on the art and craft of illustration across a myriad of mediums and specialties.
View Illustration Categories


In-House

This year ADC has added In-House to its lineup of disciplines. An array of creative talents from In-House agencies and brands from both large and small companies will compete with one another and have their work judged by a jury of industry peers.
View In-House Categories


Integrated

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.
View Integrated Categories


Interactive

This discipline focuses on the ever-evolving world of digital and interactive communication, from websites and mobile apps to social media and virtual reality.
View Interactive Categories


Motion / Film / Gaming Craft

This discipline highlights the art and craft of motion graphics, animation and visual effects, as well as the technical aspects of film and gaming.
View Motion / Film / Gaming Craft Categories


Packaging Design

This discipline focuses on the conception and creation of boxes, bottles, bags and other containers in which products are displayed and sold.
View Packaging Design Categories


Photography

This discipline focuses on the art of film and digital photography across a myriad of specialties.
View Photography Categories


Product Design

This discipline focuses on the conception and creation of various mass-produced products, from household goods to automobiles.
View Product Design Categories


Publication Design

This discipline focuses on design and craftsmanship in books, magazines, newspapers and digital publications.
View Publication Design Categories


Spatial Design

The Spatial Design discipline crosses boundaries of traditional design specializations such as building design, landscape architecture and design, interiors design, service design, certain areas of public art and more.
View Spatial Design Categories


Typography

This discipline focuses on the creation and application of letterforms, including typefaces, calligraphy and hand-lettering.
View Typography Categories


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