This year’s awards will include the presentation of the Paul Manship Medal. Initially known as the Manship Medallion, the accolade was the original ADC competition award created by famed sculptor Paul Manship (1885-1966), best-known for his monumental gilded rendering of Prometheus, permanently installed at the heart of Rockefeller Center. The Paul Manship Medal has now been reimagined as an enterable category, recognizing a single advertising or design creative professional who best acts as a catalyst for change, demonstrates foresight and innovation, embodies a lasting legacy, and made the most significant contribution in the past year.
ADC Of the Year awards are determined by the ADC ranking points. Ranking points are determined based on point values outlined on the rankings page. Of the Year awards include Agency, Boutique Agency, Design Team, Boutique Design Studio, Brand-Side Agency, Brand, Non-Profit Client, Production Company, Music & Sound Company and Network of the Year.
With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the Fusion Cube celebrates great work which also demonstrates how underrepresented groups and DEI issues are utilized both "behind the scenes" – hiring diverse staff, ensuring equal opportunity, pay and treatment – and in the creative work, as expressed through casting, language, script and narrative.
The Designism Cube awards work that not only meets peerless creative standards, but also encourages positive societal and political change. The top scoring Gold Cube winning entrants across all Design for Good categories — as selected by their respective juries — will be brought together to be judged across all juries as a whole. The best entry will be awarded the ADC Designism Cube.
All ADC Gold Cube winning entries submitted through the freelance level of the show's tiered pricing structure will be judged again. The jury will determine the top entrant, who will receive this honor during the ADC 105th Annual Awards.
Freelance members of The One Club for Creativity are invited to cast votes for their favorite entry amongst the year's top scoring works in all ADC Design disciplines.
ADC releases Global and Regional press releases to industry media outlets across the globe featuring select winners. Last year 214 articles were published regarding the ADC winners and finalists worldwide. The One Club for Creativity will also highlight select winners via The One Club for Creativity social media channels.
Winners receive 1 year of free Individual Membership to the One Club for Creativity.
