Categories

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.

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HELPFUL LINKS

Questions?: The ADC Team is happy to help! Please contact us at adcawards@oneclub.org.

Categories

Advertising

Art Direction

ADV-101
Art Direction - Digital

A single (1) campaign that expresses craft in visual communication executed through interactive or mobile platforms.

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ADV-102
Art Direction - Direct

A single (1) campaign distributed directly to consumers that expresses craft in visual communication.

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ADV-103
Art Direction - Motion - Single

A single (1) commercial video that expresses craft in visual communication.

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ADV-104
Art Direction - Motion - Series

A series (2-10) of commercial videos that express craft in visual communication.

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ADV-105
Art Direction - Poster Advertising - Single

A single (1) poster that expresses craft in overall visual communication.

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ADV-106
Art Direction - Poster Advertising - Series

A series (2-10) of posters that express craft in overall visual communication.

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ADV-107
Art Direction - Press / Print Advertising - Single

A single (1) press or print ad that expresses craft in visual communication.

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ADV-108
Art Direction - Press / Print Advertising - Series

A series (2-10) of press or print ads that express craft in visual communication.

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Advertising

Branded Content / Entertainment

ADV-109
Branded Content / Entertainment - Games

Brand integration into the content of a single (1) game.

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ADV-110
Branded Content / Entertainment - Video - Short Form- Single

Brand integration into the content of a single (1) video that is 5 minutes or shorter.

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ADV-111
Branded Content / Entertainment - Videos - Short Form - Series

Brand integration into the content of a series (2-10) of videos that are 5 minutes or shorter.

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ADV-112
Branded Content / Entertainment - Video - Long Form - Single

Brand integration into the content of a single (1) video that is 5 minutes or longer.

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ADV-113
Branded Content / Entertainment - Videos - Long Form - Series

Brand integration into the content of a series (2-10) of videos that are 5 minutes or longer.

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Advertising

Craft in Video

ADV-114
Craft in Video - Animation - Single

Simulation of movement created by displaying sequential frames within a single (1) video.

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ADV-115
Craft in Video - Animation - Series

Simulation of movement created by displaying sequential frames within a series (2-10) of videos.

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ADV-116
Craft in Video - Cinematography - Single

Movement of the camera, framing, lighting and filming choices within a single (1) video.

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ADV-117
Craft in Video - Cinematography - Series

Movement of the camera, framing, lighting and filming choices within a series (2-10) of videos.

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ADV-118
Craft in Video - Direction - Single

Overall creative visualization and realization of a single (1) video.

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ADV-119
Craft in Video - Direction - Series

Overall creative visualization and realization of a series (2-10) of videos.

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ADV-120
Craft in Video - Editing - Single

Structure and timing of shots within a single (1) video.

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ADV-121
Craft in Video - Editing - Series

Structure and timing of shots within a series (2-10) of videos.

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ADV-122
Craft in Video - Sound Design - Single

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video.

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ADV-123
Craft in Video - Sound Design - Series

The process of specifying, acquiring, manipulating or generating audio elements for a series (2-10) of videos.

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ADV-124
Craft in Video - Special Effects - Single

Simulation of imagery within a single (1) video.

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ADV-125
Craft in Video - Special Effects - Series

Simulation of imagery within a series (2-10) of videos.

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Advertising

Craft in Writing

ADV-126
Craft in Writing - Direct

Artistry in writing for a single (1) targeted advertisement or series (2-10) of targeted advertisements.

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ADV-127
Craft in Writing - Film / Video

Artistry in writing for a single (1) video or series (2-10) of videos.

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ADV-128
Craft in Writing - Online / Social

Artistry in writing for single (1) online or social media project.

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ADV-129
Craft in Writing - Outdoor

Artistry in writing for a single (1) or series (2-10) of out of home advertisements.

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ADV-130
Craft in Writing - Press

Artistry in writing for a single (1) or series (2-10) of press advertisements.

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Advertising

Direct

ADV-131
Direct - Digital / Social

A single (1) advertisement or campaign (2-10 assets) distributed directly to a targeted audience through a social and / or digital platform.

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ADV-132
Direct - Collateral / Products

A single (1) advertisement or campaign (2-10 assets) distributed directly to a targeted audience through physical items.

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ADV-133
Direct - Experience

A single (1) event, stunt or experience inteded to promote a brand or organization to a targeted audience

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ADV-134
Direct - Print

A single (1) advertisement or campaign (2-10 assets) of print elements distributed directly to a targeted audience.

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ADV-135
Direct - Video

A single (1) or series (2-10 assets) of videos inteded to for a targeted audience.

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ADV-136
Direct - Wildcard

A single (1) advertisement or campaign (2-10 assets) distributed directly to a targeted audience via alternative means.

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Advertising

Innovation

ADV-137
Innovation - Branded Content / Entertainment

A single (1) or series (2-10) of branded content that pushes creative boundaries.

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ADV-138
Innovation - Direct

A single (1) or series (2-10) of direct advertising that pushes creative boundaries.

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ADV-139
Innovation - Out of Home

A single (1) or series (2-10) of out of home advertising that pushes creative boundaries.

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ADV-140
Innovation - Press

A single (1) or series (2-10) of press advertising that pushes creative boundaries.

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ADV-141
Innovation - Promotional Materials

A single (1) or series (2-10) of promotional materials that push creative boundaries.

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ADV-142
Innovation - Television / Film / Online Video

A single (1) or series (2-10) of television, film or online video content that pushes creative boundaries.

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Advertising

Integrated

ADV-143
Integrated - Traditional

An integrated series (2-10) judged firstly on traditional media with support by other media types.

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Advertising

Out of Home

ADV-144
Out of Home - Point of Purchase

A single (1) or series (2-10) of promotional materials placed at the point-of-sale. May include posters, signage, displays, etc.

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ADV-145
Out of Home - Poster - Single

A single (1) branded poster intended to promote a service or product.

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ADV-146
Out of Home - Poster - Series

A series (2-10) of branded posters intended to promote a service or product.

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ADV-147
Out of Home - Print / Electronic Billboard - Single

A single (1) printed or digital billboard.

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ADV-148
Out of Home - Print / Electronic Billboard - Series

A series (2-10) of printed or digital billboards.

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ADV-149
Out of Home - Transit - Single

A single (1) ad that appears on or around any mode of public transportation.

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ADV-150
Out of Home - Transit - Series

A series (2-10) of ads that appear on or around any mode of public transportation.

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Advertising

Press

ADV-151
Press - Magazine - Single

A single (1) advertisement distributed within a trade or consumer magazine.

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ADV-152
Press - Magazine - Series

An advertising series (2-10) distributed within a trade or consumer magazine.

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ADV-153
Press - Newspaper - Single

A single (1) advertisement distributed within a trade or consumer newspaper.

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ADV-154
Press - Newspaper - Series

An advertising series (2-10) distributed within a trade or consumer newspaper.

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Advertising

Promotional Materials

ADV-155
Promotional Materials - Dimensional

A single (1) or series (2-10) of 3-D, physical pieces of advertising.

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ADV-156
Promotional Materials - Flat

A single (1) or series (2-10) of 2-D, physical pieces of advertising.

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ADV-157
Promotional Materials - Point of Purchase Display

A single (1) or series (2-10) of displays and/or installations at point of sale.

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Advertising

Storytelling

ADV-158
Storytelling - Drama

Creative storytelling in a single (1) or series (2-10) of advertisements intended to explore emotions and experiences.

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ADV-159
Storytelling - Humor

Creative storytelling in a single (1) or series (2-10) of advertisements intended to make audiences laugh.

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Advertising

Television / Film / Online Video

ADV-160
Television / Film / Online Video - Movie Trailer

A single (1) preview of a film.

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ADV-161
Television / Film / Online Video - Film - Single

A single (1) video screened through streaming services or movie theaters.

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ADV-162
Television / Film / Online Video - Film - Series

A series (2-10) of video screened through streaming services or movie theaters.

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ADV-163
Television / Film / Online Video - Online - Single

A single (1) video distributed online.

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ADV-164
Television / Film / Online Video - Online - Series

A series (2-10) of videos distributed online.

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ADV-165
Television / Film / Online Video - Low Budget

A single (1) or series (2-10) of videos that utilized a production budget of under $100,000 USD per video. NOTE: Entries must provide the production budget (in USD) and an explanation of how it was applied.

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ADV-166
Television / Film / Online Video - Television - Single

A single (1) video aired on a cable or broadcast network.

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ADV-167
Television / Film / Online Video - Television - Series

A series (2-10) of videos aired on a cable or broadcast network.

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