ADC 98th Annual Awards, one of the world’s longest-running and most prestigious recognition programs for all forms of design and advertising, opens with support from a compelling new short-form online film campaign concept developed by independent brand experience design company COLLINS and created by six highly accomplished illustration and animation studios.
COLLINS developed the campaign concept by adapting the archetypal story arch of “the hero’s journey” to the life of the creative. The original tale depicts a hero venturing forth from the world of common day into a region of supernatural wonder where fabulous forces are encountered, eventually coming home from this adventure transformed and empowered.
The coveted ADC Cube continues onto the second act of its “six-sided adventure”, through the collaborative efforts of COLLINS and a collection of incredible animators and artists.
Reaffirming its defining focus as the leading global awards program to celebrate all forms of craft, design and innovation, ADC has added two new stand alone disciplines this year: Fashion and Spatial Design
For the first time, an array of creative talents in the fashion industry — from fabric and apparel designers to fashion illustrators and jewelry designers — from both large and small companies will compete with one another and have their work judged by a jury of industry peers, to be announced shortly.
The same is true for Spatial Design, a conceptual design discipline that crosses boundaries of traditional design specializations such as building design, landscape architecture and design, interiors design, service design, certain areas of public art and more.