Categories / Requirements / Fees



TIERED PRICING

Introduced last year, The ADC Annual is pleased to announce a tiered fee system specifically for freelancers, individuals and small companies. We believe that impeccable craft and design comes from all corners of the industry, from the gleaming agencies working their magic on global clients; to the design boutiques developing a new logo for an up and coming brand; to the lone illustrator or photographer breathing life to a magazine editorial. It is our hope that our new pricing will encourage entries from across the creative spectrum.

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward nearly a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don’t worry, there's still room for those magazine ads and posters.


Fee Breakdown:
Freelancers: $100.00 Single / $150.00 Campaign
Company Size = 2-50 Employees & Individuals: $300.00 Single / $450.00 Campaign
Company Size = 51+ Employees: $450.00 Single / $600.00 Campaign


Advertising

Art Direction - Digital / Motion

ADV-101. Digital - Single
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ADV-102. Digital - Campaign
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ADV-103. Mobile - Single
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ADV-104. Mobile - Campaign
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ADV-105. Motion - Single
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ADV-106. Motion- Campaign
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Advertising

Art Direction - Direct

ADV-107. Single
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ADV-108. Campaign
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Advertising

Art Direction - Press

ADV-109. Poster Advertising - Single
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ADV-110. Poster Advertising - Campaign
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ADV-111. Press / Print Advertising - Single
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ADV-112. Press / Print Advertising - Campaign
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Advertising

Branded Content & Entertainment - Episodic

ADV-118. Web Series
Brand integration into the content, executed through multiple connected installments.
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Advertising

Branded Content & Entertainment - Games

ADV-113. Games
Brand integration into the content of a game.
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Advertising

Branded Content & Entertainment - Online

ADV-114. Short Form
Brand integration into the content, executed through digital web commercials that are shorter than 5 minutes.
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ADV-115. Long Form
Brand integration into the content, executed through digital web commercials that are 5 minutes or longer.
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Advertising

Branded Content & Entertainment - TV / Film

ADV-116. Single
Brand integration into the content, airing on network or cable TV.
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ADV-117. Campaign
Brand integration into the content, airing on network or cable TV.
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Advertising

Craft in Video

ADV-119. Animation - Single
Simulation of movement created by displaying sequential frames.
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ADV-120. Animation - Campaign
Simulation of movement created by displaying sequential frames.
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ADV-121. Cinematography - Single
Movement of the camera, framing, lighting and filming choices.
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ADV-122. Cinematography - Campaign
Movement of the camera, framing, lighting and filming choices.
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ADV-123. Direction - Single
Concept and execution.
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ADV-124. Direction - Campaign
Concept and execution.
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ADV-125. Editing - Single
Timing of film segments.
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ADV-126. Editing - Campaign
Timing of film segments.
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ADV-127. Sound Design - Single
The process of specifying, acquiring, manipulating or generating audio elements for video.
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ADV-128. Sound Design - Campaign
The process of specifying, acquiring, manipulating or generating audio elements for video.
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ADV-129. Special Effects - Single
Digital and physical.
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ADV-130. Special Effects - Campaign
Digital and physical.
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ADV-131. Title Design - Single
Design of identity and credits.
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ADV-132. Title Design - Campaign
Design of identity and credits.
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Advertising

Craft in Writing

ADV-133. Direct - Single
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ADV-134. Direct - Campaign
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ADV-135. TV / Film / Video - Single
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ADV-136. TV / Film / Video - Campaign
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ADV-137. Online / Social - Single
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ADV-138. Online / Social - Campaign
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ADV-139. Outdoor - Single
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ADV-140. Outdoor - Campaign
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ADV-141. Press - Single
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ADV-142. Press - Campaign
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Advertising

Direct

ADV-143. Digital - Single
A single direct mailing delivered digitally.
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ADV-144. Digital - Campaign
A direct mail campaign delivered digitally.
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ADV-145. Mail - Single
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ADV-146. Mail - Campaign
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ADV-147. Wildcard - Single
A single direct mail piece that doesn't easily fit within another category.
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ADV-148. Wildcard - Campaign
A direct mail campaign that doesn't easily fit within another category.
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Advertising

Out of Home

ADV-149. Point of Purchase - Single
Display and/or installation at point of sale.
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ADV-150. Point of Purchase - Campaign
Display and/or installation at point of sale.
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ADV-151. Poster - Single
Indoor or outdoor.
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ADV-152. Poster - Campaign
Indoor or outdoor.
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ADV-153. Print / Electronic Billboard - Single
Printed or digital ambient media.
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ADV-154. Print / Electronic Billboard - Campaign
Printed or digital ambient media.
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ADV-155. Transit - Single
Appears in or around any mode of public transportation.
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ADV-156. Transit - Campaign
Appears in or around any mode of public transportation.
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Advertising

Press

ADV-157. Magazine - Single
Trade and/or consumer.
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ADV-158. Magazine - Campaign
Trade and/or consumer.
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ADV-159. Newspaper - Single
Trade and/or consumer.
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ADV-160. Newspaper - Campaign
Trade and/or consumer.
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Advertising

Promotional Materials

ADV-161. Dimensional - Single
3-D, physical piece of advertising.
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ADV-162. Dimensional - Campaign
3-D, physical piece of advertising.
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ADV-163. Flat - Single
Posters, postcards, or other print media.
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ADV-164. Flat -Campaign
Posters, postcards, or other print media.
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ADV-165. Point of Purchase Display - Single
Display and/or installation at point of sale.
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ADV-166. Point of Purchase Display - Campaign
Display and/or installation at point of sale.
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Advertising

Television / Film / Online Video

ADV-167. Movie Trailer - Single
Preview of a film.
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ADV-168. Movie Trailer - Campaign
Preview of a film.
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ADV-169. Film - Single
Screened in movie theaters.
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ADV-170. Film - Campaign
Screened in movie theaters.
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ADV-171. Online - Single
Distributed online.
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ADV-172. Online - Campaign
Distributed online.
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ADV-173. Television Low Budget - Single
Aired on a cable or broadcast network, produced for under USD$100,000.
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ADV-174. Television Low Budget - Campaign
Aired on a cable or broadcast network, produced for under USD$100,000.
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ADV-175. Television - Single
Aired on a cable or broadcast network.
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ADV-176. Television - Campaign
Aired on a cable or broadcast network.
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