Categories / Requirements / Fees



NEW FOR THIS YEAR

The ADC 97th Annual Awards is pleased to introduce a tiered fee system specifically for freelancers, individuals and small companies. We believe that impeccable craft and design comes from all corners of the industry, from the gleaming agencies working their magic on global clients; to the design boutiques developing a new logo for an up and coming brand; to the lone illustrator or photographer breathing life to a magazine editorial. It is our hope that our new pricing will encourage entries from across the creative spectrum.

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward nearly a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don’t worry, there’s still room for those magazine ads and posters.

Download Category Overview
Fee Breakdown:
Freelancers: $100.00 Single / $150.00 Campaign
Company Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 Campaign
Company Size = 21+ Employees: $450.00 Single / $600.00 Campaign


Advertising

Art Direction

ADV-101. Digital - Single
Design and interaction of all visual elements.
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ADV-102. Digital - Campaign
Design and interaction of all visual elements.
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ADV-103. Mobile - Single
Design and interaction of all visual elements.
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ADV-104. Mobile - Campaign
Design and interaction of all visual elements.
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ADV-105. Motion - Single
Design and interaction of all visual elements.
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ADV-106. Motion - Campaign
Design and interaction of all visual elements.
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ADV-107. Poster Advertising - Single
Design and interaction of all visual elements.
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ADV-108. Poster Advertising - Campaign
Design and interaction of all visual elements.
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ADV-109. Press / Print Advertising - Single
Design and interaction of all visual elements.
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ADV-110. Press / Print Advertising - Campaign
Design and interaction of all visual elements.
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Advertising

Branded Content & Entertainment

ADV-111. Games - Single
Brand integration into the content of a game.
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ADV-112. Online Video - Long Form - Single
Brand integration into the content, executed through digital web commercials that are 5 minutes or longer.
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ADV-113. Online Video - Short Form - Single
Brand integration into the content, executed through digital web commercials that are shorter than 5 minutes.
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ADV-114. TV / Film - Single
Brand integration into the content, airing on network or cable TV.
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ADV-115. TV / Film - Campaign
Brand integration into the content, airing on network or cable TV.
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ADV-116. Web Series - Campaign
Brand integration into the content, executed through multiple connected installments.
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Advertising

Craft in Video

ADV-117. Cinematography - Single
Movement of the camera, framing, lighting and filming choices.
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ADV-118. Cinematography - Campaign
Movement of the camera, framing, lighting and filming choices.
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ADV-119. Direction - Single
Concept and execution.
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ADV-120. Direction - Campaign
Concept and execution.
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ADV-121. Editing - Single
Timing of film segments.
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ADV-122. Editing - Campaign
Timing of film segments.
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ADV-123. Sound Design - Single
The process of specifying, acquiring, manipulating or generating audio elements for video.
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ADV-124. Sound Design - Campaign
The process of specifying, acquiring, manipulating or generating audio elements for video.
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ADV-125. Special Effects - Single
Digital and physical.
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ADV-126. Special Effects - Campaign
Digital and physical.
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ADV-127. Title Design - Single
Design of identity and credits.
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ADV-128. Title Design - Campaign
Design of identity and credits.
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Advertising

Craft in Writing

ADV-129. Broadcast for TV / Film / Video - Single
Written/spoken content in broadcast/film/video advertising.
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ADV-130. Broadcast for TV / Film / Video - Campaign
Written/spoken content in broadcast/film/video advertising.
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ADV-131. Outdoor - Single
Written content in poster/billboard advertising.
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ADV-132. Outdoor - Campaign
Written content in poster/billboard advertising.
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ADV-133. Press - Single
Written content in print advertising.
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ADV-134. Press - Campaign
Written content in print advertising.
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Advertising

Direct

ADV-135. Art Direction - Single
Design and interaction of all digital elements.
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ADV-136. Art Direction - Campaign
Design and interaction of all digital elements.
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ADV-137. Copywriting - Single
Excellence in copywriting for a single direct project.
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ADV-138. Copywriting - Campaign
Excellence in copywriting for a single direct campaign.
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ADV-139. Direct Mail - Single
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ADV-140. Direct Mail - Campaign
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ADV-141. Press / Poster - Single
A single poster created for the purpose of sending as direct mail.
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ADV-142. Press / Poster - Campaign
A series of related posters created for the purpose of sending as direct mail.
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ADV-143. Wildcard - Single
A single direct mail piece that doesn't easily fit within another category.
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ADV-144. Wildcard - Campaign
A direct mail campaign that doesn't easily fit within another category.
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ADV-145. Digital - Single
A single direct mailing delivered digitally via email.
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ADV-146. Digital - Campaign
A direct mail campaign delivered digitally via email.
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Advertising

Out of Home

ADV-147. Point of Purchase - Single
Display and/or installation at point of sale.
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ADV-148. Point of Purchase - Campaign
Display and/or installation at point of sale.
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ADV-149. Poster - Single
Indoor or outdoor.
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ADV-150. Poster - Campaign
Indoor or outdoor.
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ADV-151. Print / Electronic Billboard - Single
Printed or digital ambient media.
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ADV-152. Print / Electronic Billboard - Campaign
Printed or digital ambient media.
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ADV-153. Transit - Single
Appears in or around any mode of public transportation.
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ADV-154. Transit - Campaign
Appears in or around any mode of public transportation.
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Advertising

Press

ADV-155. Magazine - Single
Trade and/or consumer.
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ADV-156. Magazine - Campaign
Trade and/or consumer.
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ADV-157. Newspaper - Single
Trade and/or consumer.
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ADV-158. Newspaper - Campaign
Trade and/or consumer.
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Advertising

Promotional Materials

ADV-159. Dimensional - Single
3-D, physical piece of advertising.
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ADV-160. Dimensional - Campaign
3-D, physical piece of advertising.
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ADV-161. Flat - Single
Posters, postcards, or other print media.
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ADV-162. Flat - Campaign
Posters, postcards, or other print media.
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ADV-163. Point of Purchase Display - Single
Display and/or installation at point of sale.
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ADV-164. Point of Purchase Display - Campaign
Display and/or installation at point of sale.
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Advertising

Television / Film / Online Video Commercials

ADV-165. Cinema Trailer - Single
Preview of a film.
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ADV-166. Cinema Trailer - Campaign
Preview of a film.
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ADV-167. Film Commercial - Single
Screened in movie theaters.
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ADV-168. Film Commercial - Campaign
Screened in movie theaters.
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ADV-169. Online Commercial - Single
Distributed online.
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ADV-170. Online Commercial - Campaign
Distributed online.
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ADV-171. Television Commercial Under USD$100K - Single
Aired on a cable or broadcast network, produced for under USD$100,000.
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ADV-172. Television Commercial Under USD$100K - Campaign
Aired on a cable or broadcast network, produced for under USD$100,000.
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ADV-173. Television Commercial - Single
Aired on a cable or broadcast network.
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ADV-174. Television Commercial - Campaign
Aired on a cable or broadcast network.
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