Categories / Requirements / Fees



NEW FOR THIS YEAR

The ADC 97th Annual Awards is pleased to introduce a tiered fee system specifically for freelancers, individuals and small companies. We believe that impeccable craft and design comes from all corners of the industry, from the gleaming agencies working their magic on global clients; to the design boutiques developing a new logo for an up and coming brand; to the lone illustrator or photographer breathing life to a magazine editorial. It is our hope that our new pricing will encourage entries from across the creative spectrum.

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward nearly a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don’t worry, there’s still room for those magazine ads and posters.

Fee Breakdown:
Freelancers: $100.00 Single / $150.00 Campaign
Company Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 Campaign
Company Size = 21+ Employees: $450.00 Single / $600.00 Campaign


Advertising

Art Direction

AD-101. Digital - Single
Design and interaction of all visual elements.
View Submission requirements        View Example        Enter this category

AD-102. Digital - Campaign
Design and interaction of all visual elements.
View Submission requirements        View Example        Enter this category

AD-103. Mobile - Single
Design and interaction of all visual elements.
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AD-104. Mobile - Campaign
Design and interaction of all visual elements.
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AD-105. Motion - Single
Design and interaction of all visual elements.
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AD-106. Motion - Campaign
Design and interaction of all visual elements.
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AD-107. Poster Advertising - Single
Design and interaction of all visual elements.
View Submission requirements        View Example        Enter this category

AD-108. Poster Advertising - Campaign
Design and interaction of all visual elements.
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AD-109. Press / Print Advertising - Single
Design and interaction of all visual elements.
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AD-110. Press / Print Advertising - Campaign
Design and interaction of all visual elements.
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Advertising

Branded Content & Entertainment

AD-111. Games - Single
Brand integration into the content of a game.
View Submission requirements        Enter this category

AD-112. Online Video - Long Form - Single
Brand integration into the content, executed through digital web commercials that are 5 minutes or longer.
View Submission requirements        View Example        Enter this category

AD-113. Online Video - Short Form - Single
Brand integration into the content, executed through digital web commercials that are shorter than 5 minutes.
View Submission requirements        View Example        Enter this category

AD-114. TV / Film - Single
Brand integration into the content, airing on network or cable TV.
View Submission requirements        Enter this category

AD-115. TV / Film - Campaign
Brand integration into the content, airing on network or cable TV.
View Submission requirements        Enter this category

AD-116. Web Series - Campaign
Brand integration into the content, executed through multiple connected installments.
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Advertising

Craft in Video

AD-117. Cinematography - Single
Movement of the camera, framing, lighting and filming choices.
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AD-118. Cinematography - Campaign
Movement of the camera, framing, lighting and filming choices.
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AD-119. Direction - Single
Concept and execution.
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AD-120. Direction - Campaign
Concept and execution.
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AD-121. Editing - Single
Timing of film segments.
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AD-122. Editing - Campaign
Timing of film segments.
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AD-123. Sound Design - Single
The process of specifying, acquiring, manipulating or generating audio elements for video.
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AD-124. Sound Design - Campaign
The process of specifying, acquiring, manipulating or generating audio elements for video.
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AD-125. Special Effects - Single
Digital and physical.
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AD-126. Special Effects - Campaign
Digital and physical.
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AD-127. Title Design - Single
Design of identity and credits.
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AD-128. Title Design - Campaign
Design of identity and credits.
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Advertising

Craft in Writing

AD-129. Broadcast for TV / Film / Video - Single
Written/spoken content in broadcast/film/video advertising.
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AD-130. Broadcast for TV / Film / Video - Campaign
Written/spoken content in broadcast/film/video advertising.
View Submission requirements        View Example        Enter this category

AD-131. Outdoor - Single
Written content in poster/billboard advertising.
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AD-132. Outdoor - Campaign
Written content in poster/billboard advertising.
View Submission requirements        View Example        Enter this category

AD-133. Press - Single
Written content in print advertising.
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AD-134. Press - Campaign
Written content in print advertising.
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Advertising

Direct

AD-135. Art Direction - Single
Design and interaction of all digital elements.
View Submission requirements        Enter this category

AD-136. Art Direction - Campaign
Design and interaction of all digital elements.
View Submission requirements        Enter this category

AD-137. Copywriting - Single
Excellence in copywriting for a single direct project.
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AD-138. Copywriting - Campaign
Excellence in copywriting for a single direct campaign.
View Submission requirements        Enter this category

AD-139. Direct Mail - Single
View Submission requirements        Enter this category

AD-140. Direct Mail - Campaign
View Submission requirements        Enter this category

AD-141. Press / Poster - Single
A single poster created for the purpose of sending as direct mail.
View Submission requirements        Enter this category

AD-142. Press / Poster - Campaign
A series of related posters created for the purpose of sending as direct mail.
View Submission requirements        Enter this category

AD-143. Wildcard - Single
A single direct mail piece that doesn't easily fit within another category.
View Submission requirements        Enter this category

AD-144. Wildcard - Campaign
A direct mail campaign that doesn't easily fit within another category.
View Submission requirements        Enter this category

AD-145. Digital - Single
A single direct mailing delivered digitally via email.
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AD-146. Digital - Campaign
A direct mail campaign delivered digitally via email.
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Advertising

Outdoor

AD-147. Point of Purchase - Single
Display and/or installation at point of sale.
View Submission requirements        View Example        Enter this category

AD-148. Point of Purchase - Campaign
Display and/or installation at point of sale.
View Submission requirements        View Example        Enter this category

AD-149. Poster - Single
Indoor or outdoor.
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AD-150. Poster - Campaign
Indoor or outdoor.
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AD-151. Print / Electronic Billboard - Single
Printed or digital ambient media.
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AD-152. Print / Electronic Billboard - Campaign
Printed or digital ambient media.
View Submission requirements        View Example        Enter this category

AD-153. Transit - Single
Appears in or around any mode of public transportation.
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AD-154. Transit - Campaign
Appears in or around any mode of public transportation.
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Advertising

Press

AD-155. Magazine - Single
Trade and/or consumer.
View Submission requirements        View Example        Enter this category

AD-156. Magazine - Campaign
Trade and/or consumer.
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AD-157. Newspaper - Single
Trade and/or consumer.
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AD-158. Newspaper - Campaign
Trade and/or consumer.
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Advertising

Promotional Materials

AD-159. Dimensional - Single
3-D, physical piece of advertising.
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AD-160. Dimensional - Campaign
3-D, physical piece of advertising.
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AD-161. Flat - Single
Posters, postcards, or other print media.
View Submission requirements        View Example        Enter this category

AD-162. Flat - Campaign
Posters, postcards, or other print media.
View Submission requirements        View Example        Enter this category

AD-163. Point of Purchase Display - Single
Display and/or installation at point of sale.
View Submission requirements        View Example        Enter this category

AD-164. Point of Purchase Display - Campaign
Display and/or installation at point of sale.
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Advertising

Television / Film / Online Video Commercials

AD-165. Cinema Trailer - Single
Preview of a film.
View Submission requirements        Enter this category

AD-166. Cinema Trailer - Campaign
Preview of a film.
View Submission requirements        Enter this category

AD-167. Film Commercial - Single
Screened in movie theaters.
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AD-168. Film Commercial - Campaign
Screened in movie theaters.
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AD-169. Online Commercial - Single
Distributed online.
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AD-170. Online Commercial - Campaign
Distributed online.
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AD-171. Television Commercial Under USD$100K - Single
Aired on a cable or broadcast network, produced for under USD$100,000.
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AD-172. Television Commercial Under USD$100K - Campaign
Aired on a cable or broadcast network, produced for under USD$100,000.
View Submission requirements        View Example        Enter this category

AD-173. Television Commercial - Single
Aired on a cable or broadcast network.
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AD-174. Television Commercial - Campaign
Aired on a cable or broadcast network.
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