CONSUMER PACKAGED GOODS / FOOD / CANDY / SNACKS Includes any fast-moving edible items sold in stores; foods that get used up and have to be replaced frequently
CONSUMER PRODUCTS
CONSUMER SERVICES Includes services that do not involve the production of tangible goods (i.e., landscaping, moving, consulting, storage, couriers)
DURABLE CONSUMER GOODS / HOME APPLIANCES Consumer products that do not have to be purchased frequently that are made to last for an extended period of time
(typically more than three years)
ENTERTAINMENT / MUSIC / FILM / TELEVISION
FASHION / CLOTHING / FOOTWEAR / ACCESSORIES
GAMBLING / LOTTERY
GAMING - DIGITAL / CONSOLE / ONLINE / MOBILE
HEALTH / WELLNESS / PHARMACEUTICALS Includes medication and preventive care, medical facilities, etc.
Work created for not-for-profit organizations should be entered in the Non-Profit vertical
HOUSEHOLD GOODS / CLEANING PRODUCTS Goods and products used to maintain a household (i.e., paint, gardening supplies, kitchen utensils)
INTERNAL & CORPORATE COMMUNICATIONS
NON-PROFIT ORGANIZATIONS / CHARITIES / EDUCATION / GOVERNMENT
PET PRODUCTS & SERVICES
PUBLICATIONS & MEDIA / BOOKS / NEWS
REAL ESTATE
RESTAURANTS / FAST FOOD OUTLETS
RETAIL Any store that sells products to the public other than restaurants
SELF-PROMOTION
SPORTS / FITNESS / SPORTS APPAREL
TECHNOLOGY HARDWARE - ELECTRONICS / COMPUTERS / BUSINESS EQUIPMENT / MOBILE PHONES
TECHNOLOGY SOFTWARE - INTERNET / TELECOMMUNICATIONS / SOFTWARE & APPS
TOURISM / TRAVEL / TRANSPORTATION
TOYS & GAMES
MOTION / FILM / GAMING CRAFT
CRAFT IN MOTION FILM
MOT-101: Animation
Simulation of movement created by displaying sequential frames.
MOT-102: Animated Logo
Logo simulating movement created by displaying sequential frames.
MOT-103: Cinematography
Movement of the camera, framing, lighting and filming choices.
MOT-104: Direction
Concept and execution.
MOT-105: Editing
Timing and cuts of film segments.
MOT-106: Motion Graphics
Combination of different creative elements like typography, illustration, logos, shapes and video, animated in a way that tells a story.
MOT-107: Special Effects
Simulation of imagery.
MOT-108: Use of Music / Sound
Use of audio in tandem with visuals.
MOT-109: Typography
In or overlaid on the moving image.
MOT-110: Extended Reality
Exceptional motion/film craftsmanship in a VR, AR or MR project.