CATEGORIES / REQUIREMENTS


Brand / Communication Design

The ADC Annual Awards has a century long history of championing breathtaking design work. The Brand / Communication Design discipline focuses on many traditional aspects of the graphic design world, from logos and corporate branding to posters and other promotional materials.

ELIGIBILITY: January 1, 2020 - March 26, 2021

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion
  • Reference Media: These images will be used for reference but will not be judged.

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.


Submission Media Specs View Entry Fees 2021 Entry Guide View Previous Winners

Brand / Communication Design
Branding

BCD-101: Branding - Annual Report

Overall design in a single (1) annual report.
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BCD-102: Branding - Branding Systems / Identities - Digital

Communication of brand identity utilizing digital mediums. May include a series (2-10) of assets for web, mobile, or any other interactive platform.
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BCD-103: Branding - Branding Systems / Identities - Integrated

Communication of brand identity utilizing multiple mediums. May include a series (2-10) of digital, print, video and/or interactive assets.
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BCD-104: Branding - Branding Systems / Identities - Print

Communication of brand identity utilizing print mediums. May include a series (2-10) of posters, print ads, collateral or any other physical assets.
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BCD-105: Branding - Branding Systems / Identities - Television / Film / Online Networks

Communication of brand identity utilizing moving image. May include a series (2-5) of television, film, streaming or online video assets.
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BCD-106: Branding - Logo

A single (1) or series (2-10) of static or dynamic graphic images that identifies a company or product while also communicating the brand.
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BCD-107: Branding - Stationery

Communication of brand identity utilizing a single (1) or series (2-10) of business cards, envelopes, letterhead, memo pads, etc.
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Brand / Communication Design
Innovation

BCD-108: Innovation

A single (1) or series (2-5) of brand / communication design that pushes creative boundries.
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Brand / Communication Design
Posters

BCD-109: Posters - Billboard - Single

A single (1) large scale, outdoor billboard that is usually seen in cities or along major roadways.
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BCD-110: Posters - Billboard - Series

A series (2-10) of large scale, outdoor billboards that are usually seen in cities or along major roadways.
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BCD-111: Posters - Traditional - Single

A single (1) printed poster.
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BCD-112: Posters - Traditional - Series

A series (2-10) of printed posters.
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BCD-113: Posters - Wild Postings - Single

A single (1) poster placed in public spaces in a non-traditional way.
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BCD-114: Posters - Wild Postings - Series

A series (2-10) of posters placed in public spaces in a non-traditional way.
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Brand / Communication Design
Promotional

BCD-115: Promotional - Announcement / Invitation / Postcard / Greeting Card

A single (1) or series (2-10) of print cards that can be sent out, specifically relating to the brand or organization.
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BCD-116: Promotional - Apparel

Design of a single (1) or collection (2-10) of wearable products intended to promote a brand.
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BCD-117: Promotional - Booklet / Brochure / Catalog / Press Promotional Kit

Overall design in a single (1) or series (2-10) of informative short publications.
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BCD-118: Promotional - Calendar

A single (1) printed or manufactured promotional calendar.
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BCD-119: Promotional - Digital Communications

A single (1) or series (2-10) of e-blasts, newsletters, bulletins, etc.
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BCD-120: Promotional - Self-Promotion

A single (1) or series (2-10) of printed materials designed to promote an advertising agency or design studio.
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BCD-121: Promtotional - Wildcard

A single (1) or series (2-10) of unique promotional materials that live outside of the aforementioned categories.
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Brand / Communication Design
Rebranding

BCD-122: Rebranding

A change to the corporate image for an established organization or company. May include a series (2-10) of digital, print, video and/or interactive assets.
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Brand / Communication Design
Design for Good

DFG-103: Design for Good - Brand / Communication Design - Single

Brand design that encourages positive societal or political change. May include a single (1) logo, promotional material, poster, etc.
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DFG-104: Design for Good - Brand / Communication Design - Series

Brand design that encourages positive societal or political change. May include branding systems or a series (2-10) of promotional materials, posters, etc.
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