CATEGORIES / REQUIREMENTS


Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.

ELIGIBILITY: January 1, 2020 - March 26, 2021

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion
  • Reference Media: These images will be used for reference but will not be judged.

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.


Submission Media Specs View Entry Fees 2021 Entry Guide View Previous Winners

Advertising
Art Direction - Digital / Motion

ADV-101: Art Direction - Digital / Motion - Digital

A single (1) project that expresses craft in visual communication executed through interactive or mobile platforms.
Enter this Category

ADV-102: Art Direction - Digital / Motion - Motion

A single (1) or series (2-5) of online or broadcast video(s) which express craft in visual communication.
Enter this Category
Advertising
Art Direction - Direct

ADV-103: Art Direction - Direct - Single

A single (1) targeted advertisment which expresses craft in visual communication.
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ADV-104: Art Direction - Direct - Series

A series(2-10) of targeted advertisiments which express craft in visual communication.
Enter this Category
Advertising
Art Direction - Press / Poster

ADV-105: Art Direction - Press / Poster - Poster Advertising - Single

A single (1) poster that expresses craft in overall visual communication.
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ADV-106: Art Direction - Press / Poster - Poster Advertising - Series

A series (2-10) of posters that express craft in overall visual communication.
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ADV-107: Art Direction - Press / Poster - Press / Print Advertising - Single

A single (1) press or print ad that expresses craft in visual communication.
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ADV-108: Art Direction - Press / Poster - Press / Print Advertising - Series

A series (2-10) of press or print ads that expres craft in visual communication.
Enter this Category
Advertising
Branded Content / Entertainment - Games

ADV-109: Branded Content / Entertainment - Games

Brand integration into the content of a single (1) game.
Enter this Category
Advertising
Branded Content / Entertainment - Online Video

ADV-110: Branded Content / Entertainment - Online Video - Long Form

Brand integration into the content of a single (1) web commercial that is 5 minutes or longer.
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ADV-111: Branded Content / Entertainment - Online Video - Short Form

Brand integration into the content of a singe (1) web commercial that is 5 minutes or shorter.
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Advertising
Branded Content / Entertainment - TV / Film

ADV-112: Branded Content / Entertainment - TV / Film

Brand integration into a single (1) piece of content aired on television or streaming platform.
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Advertising
Branded Content / Entertainment - Episodic

ADV-113: Branded Content / Entertainment - Episodic - Web Series

Brand integration into content executed through a series (2-5) of connected installments.
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Advertising
Craft in Video

ADV-114: Craft in Video - Animation - Single

Simulation of movement created by displaying sequential frames within a single (1) video.
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ADV-115: Craft in Video - Animation - Series

Simulation of movement created by displaying sequential frames within a series (2-5) of videos.
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ADV-116: Craft in Video - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video.
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ADV-117: Craft in Video - Direction - Single

Overall creative visualization and realization of a single (1) video.
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ADV-118: Craft in Video - Direction - Series

Overall creative visualization and realization of a series (2-5) of videos.
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ADV-119: Craft in Video - Editing

Structure and timing of shots within a single (1) video or series (2-5) of videos.
Enter this Category

ADV-120: Craft in Video - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-5) of videos.
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ADV-121: Craft in Video - Special Effects

Simulation of imagery within a single (1) video or series (2-5) of videos.
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ADV-122: Craft in Video - Title Design

Design of identity and credits for single (1) television, film, streaming or online broadcast.
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Advertising
Craft in Writing

ADV-123: Craft in Writing - Direct

Artistry in writing for a single (1) targeted advertisement or series (2-10) of targeted advertisments.
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ADV-124: Craft in Writing - TV / Film / Video

Artistry in writing for a single (1) video or series (2-5) of videos.
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ADV-125: Craft in Writing - Online / Social

Artistry in writing for single (1) online or social media project.
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ADV-126: Craft in Writing - Outdoor

Artistry in writing for a single (1) or series (2-10) of out of home advertisements.
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ADV-127: Craft in Writing - Press

Artistry in writing for a single (1) or series (2-10) of press advertisements.
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Advertising
Direct

ADV-128: Direct - Digital - Single

A single (1) targeted advertisment utilizing an interactive platform.
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ADV-129: Direct - Digital - Series

Targeted advertising series (2-10) utilizing an interactive platform.
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ADV-130: Direct - Mail

Targeted single (1) advertisment or series (2-10) of advertsiments distributed via physical or digital mail.
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ADV-131: Direct - Wildcard

Targeted singe (1) advertisment or series (2-10) of advertisements distributed via alternative means.
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Advertising
Innovation

ADV-132: Innovation - Branded Content / Entertainment

A single (1) or series (2-5) of branded content that pushes creative boundaries.
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ADV-133: Innovation - Direct

A single (1) or series (2-10) of direct advertising that pushes creative boundaries.
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ADV-134: Innovation - Out of Home

A single (1) or series (2-10) of out of home advertising that pushes creaive boundaries.
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ADV-135: Innovation - Press

A single (1) or series (2-10) of press advertising that pushes creative boundaries.
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ADV-136: Innovation - Promotional Materials

A single (1) or series (2-10) of promotional materials that push creative boundaries.
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ADV-137: Innovation - Television / Film / Online Video

A single (1) or series (2-10) of television, film or online video content that pushes creative boundaries.
Enter this Category
Advertising
Out of Home

ADV-138: Out of Home - Point of Purchase

A single (1) or sereis (2-10) of promotional materials placed at the point-of-sale. May include posters, signage, displays, etc.
Enter this Category

ADV-139: Out of Home - Poster - Single

A single (1) branded poster intented to promote a service or product.
Enter this Category

ADV-140: Out of Home - Poster - Series

A series (2-10) of branded posters intened to promote a service or product.
Enter this Category

ADV-141: Out of Home - Print / Electronic Billboard - Single

A single (1) printed or digital billboard.
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ADV-142: Out of Home - Print / Electronic Billboard - Series

A series (2-10) of printed or digital billboards.
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ADV-143: Out of Home - Transit - Single

A single (1) ad that appears in or around any mode of public transportation.
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ADV-144: Out of Home - Transit - Series

A series (2-10) of ads that appear in or around any mode of public transportation.
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Advertising
Press

ADV-145: Press - Magazine - Single

A single (1) advertisement distributed within a trade or consumer magazine.
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ADV-146: Press - Magazine - Series

An advertising series (2-10) distributed within a trade or consumer magazine.
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ADV-147: Press - Newspaper - Single

A single (1) advertisement distributed within a trade or consumer newspaper.
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ADV-148: Press - Newspaper - Series

An advertising series (2-10) distributed within a trade or consumer magazine.
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Advertising
Promotional Materials

ADV-149: Promotional Materials - Dimensional

A single (1) or series (2-10) of 3-D, physical pieces of advertising.
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ADV-150: Promotional Materials - Flat

A single (1) or series (2-10) of 2-D, physcial pieces of advertising.
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ADV-151: Promotional Materials - Point of Purchase Display

A single (1) or series (2-10) of displays and/or installations at point of sale.
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Advertising
Television / Film / Online Video

ADV-152: Television / Film / Online Video - Movie Trailer

A single (1) preview of a film.
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ADV-153: Television / Film / Online Video - Film - Single

A single (1) video screened in movie theaters or through streaming services.
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ADV-154: Television / Film / Online Video - Film - Series

A series (2-5) of video screened in movie theaters or through streaming services.
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ADV-155: Television / Film / Online Video - Online - Single

A single (1) video distributed online.
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ADV-156: Television / Film / Online Video - Online - Series

A series (2-5) of videos distributed online.
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ADV-157: Television / Film / Online Video - Low Budget

A single (1) or series (2-5) of videos produced for under USD$100,000.
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ADV-158: Television / Film / Online Video - Television - Single

A single (1) video aired on a cable or broadcast network.
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ADV-159: Television / Film / Online Video - Television - Series

A series (2-5) of videos aired on a cable or broadcast network.
Enter this Category
Advertising
Design for Good

DFG-101: Design for Good - Advertising - Single

A single ad (1) that encourages positive societal or political change. Includes video, out of home, press, direct advertising, etc.
Enter this Category

DFG-102: Design for Good - Advertising - Series

An advertising series (2-10) that encourages positive socieltal or political change. Includes video, out of home, press, direct advertising, etc.
Enter this Category

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