Big news for this year’s competition is a tiered pricing structure designed to make it easier for smaller agencies, studios and freelancers to participate. Companies with 21 or more employees pay the standard entry fee; smaller shops with from 2 to 20 employees get a discount on entries (amount varies by discipline) and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
“The goal of the ADC Annual Awards is to identify and celebrate the absolute best in craft, design and innovation from around the world, regardless of how large or small the agency or studio might be,” said Michael O’Rourke, executive director, ADC, part of The One Club for Creativity. “This new tiered pricing helps to level the playing field, making it easier for smaller shops and freelancers to get their works judged by an all-star jury and potentially elevated on a global stage.”
“At a time when other awards shows continually look for ways to increase their entry fees, it’s literally unheard of for a show to reduce their fees,” said Kevin Swanepoel, CEO, The One Club for Creativity. “This tiered pricing structure reflects our new mission to support and celebrate the success of the global creative community, no matter the agency location or size.”
Design Disciplines Freelance: 1 Employee Small Design Studio: 2-20 Employees Large Design Studio: 21+ Employees View Fees Advertising Disciplines Freelance: 1 Employee Small Agency: 2-50 Employees Large Agency: 51+ Employees View Fees