The ADC Annual Awards


Tiered Pricing


Last year, a tiered pricing structure was introduced to make it easier for smaller agencies, studios and freelancers to participate. Larger companies pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline) and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.

“The goal of the ADC Annual Awards is to identify and celebrate the absolute best in craft, design and innovation from around the world, regardless of how large or small the agency or studio might be,” said Michael O’Rourke, executive director, ADC, part of The One Club for Creativity. “This tiered pricing helps to level the playing field, making it easier for smaller shops and freelancers to get their works judged by an all-star jury and potentially elevated on a global stage.”

“At a time when other awards shows continually look for ways to increase their entry fees, it’s literally unheard of for a show to reduce their fees,” said Kevin Swanepoel, CEO, The One Club for Creativity. “This tiered pricing structure reflects our new mission to support and celebrate the success of the global creative community, no matter the agency location or size.”


Tier Breakdown


Design Disciplines
(Brand/Communication Design, Experiential Design, Fashion Design, Illustration, Packaging Design, Photography, Product Design, Publication Design, Spatial Design, Typography)

Freelance: 1 Employee
Small Design Studio: 2-20 Employees
Large Design Studio: 21+ Employees
View Fees

Advertising Disciplines
(Advertising, Integrated, Interactive, Motion/Film Craft)

Freelance: 1 Employee
Small Agency: 2-50 Employees
Large Agency: 51+ Employees
View Fees


 Notable Freelance Winners / ADC 97th Annual Awards




 Notable Small Company Winners / ADC 97th Annual Awards




   “This new tiered pricing helps to level the playing field, making it easier for smaller    shops and freelancers to get their work judged by an all-star jury and potentially    elevated on a global stage.”
   Michael O'Rourke
   ADC Executive Director