DEADLINE EXTENDED TO: MARCH 5, 2010

NEW! 2009 ADC AND NISSAN STUDENT BRIEF COMPETITION
Art Directors Club launches inaugural student brief with Nissan. Students currently enrolled in undergraduate or graduate level programs in advertising, graphic design, photography, illustration and new media are eligible to enter ADC’s co-presented brief based competition.

Nissan cube® is unlike any other car on the American road. Its funky exterior is punctuated by an asymmetrical rear window and a low, wide stance. Its comfy interior is a place to have fun with friends. It offers multiple options for self expression with features like a removable shag dashboard carpet, multi-color interior mood lighting, and configurable storage. Cube is part car, part social destination.

ADC is inviting students to address these questions:
- How would you introduce cube?
- What creative would you run?
- Where would you run the creative for maximum reach and efficiency?

Develop a campaign, or concepts, that makes Nissan cube a part of our target’s life. The campaign shouldn’t feel like marketing, it should feel like a natural extension of where our target goes and what they do. To this end, use channels and communication vehicles you feel are most appropriate to our target’s lifestyle and what the model represents.

Local dealership location info available upon request. US-based only. International students must respond to US market conditions.

DOWNLOAD PDF OF FULL BRIEF.

Don't forget! Students entering the 2009 ADC/Nissan Student Brief Competition are also eligible to enter the Annual Awards.

Entry Fees: $35.00 per entry. Ten plus student entries, submitted as a group, decreases the entry fee to $25.00, per piece.

Judging: Nissan executives and key creatives from Chiat Day will evaluate student’s response to the brief.

View SPECS

Grand Prize: $3500 ADC Scholarship sponsored by Nissan to the top Gold finalist team or individual (if there are multiple Gold finalists, teams or individuals will be invited to present on the day of the ADC Awards with final judging by Nissan executives).

A $2500 ADC Scholarship will be distributed evenly among the remaining Gold finalists.

It’s all about the Cube!

All Gold, Silver and Bronze ADC CUBE winners will be included in the Art Directors Annual, the Annual Awards Exhibition in New York, invited to the Awards Presentation in April 2010, and their work will be included in the traveling exhibition, related advertising and promotional materials. All Cube winners will also be highlighted in the ADC online archive. Triumph with the inaugural ADC Nissan Student Brief powerfully broadcasts the caliber and talent of your students, educators and institution.

Students entering the 2009 ADC/Nissan Student Brief Competition are also eligible to enter the Annual Awards.

Contact info@adcawards.org for more information.