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ADVERTISING
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SPENCER WONG
HK4As / McCann Worldgroup
Hong Kong
Prior to the above, Wong served as Regional ECD in Y&R, and Executive Creative Director with Ogilvy & Mather South China, M&C Saatchi, and Bates Greater China, where he won his first 2 Silver print & poster Lions in 1994.
Spencer has been working in advertising industry for more than 23 years, after graduated from a Fine Arts student of the University of Hong Kong. In 2000 to 2002, he also shifted his career as commercial film director, and has successfully produced more than 50 TVCs in Japan, New Zealand,
China & Hong Kong.
To date, he has more than 500 major creative awards under his name. He led McCann Hong Kong to win the Nike account, and creating a campaign for the client that helped the agency to win their first Grand Prix at Cannes and the first Design Grand Prix at Spikes Asia, a first for the agency network and first for the whole Greater China region. Also, in 2009 he won the most renowned award in the industry – Creative Person of the Year by MEDIA. He is also ranked number 3 in Media’s Creative Ranking. Under his leadership, McCann Hong Kong is ranked 5 in Media’s Most Successful Creative Office in the same chart, making McCann HK the highest ranking office in Greater China on the chart.
He was also the international judges of D&AD, Clio, Adfest, Adstar, Media Asian and China Advertising Festival. He is also the Chairman of HK 4A’s creative committee.
“Why not do more ads which does not look like an ad.” is the phrase he always says right now.
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