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ADVERTISING JURY CHAIR: LUIS MIGEL MESSIANU
Alma DDB, Miami
USA
From copywriter to president/chief creative officer, Luis Miguel Messianu's career has spanned more than 20 years. He has worked with such notable clients as Coca-Cola, General Motors, L'Oreal, Levi's, and Unilever while working as creative director at some of the top ad agencies, including Scali, McCabe, Sloves, McCann-Erickson, Mendoza-Dillon, GSD&M, and Lintas. Luis Miguel now heads his own creative agency, Alma DDB, based in Miami, Florida.
As one of the top Hispanic ad agencies in the U.S., Alma DDB creates advertising for McDonald's, State Farm Insurance, H&R Block, Perdue and Clorox, to name a few. Alma DDB has won more than 500 advertising awards globally over the last few years and Luis Miguel has been called to lecture and act as juror for many of them. Aside from Alma's roster of big name clients and industry awards and recognition, what are most noteworthy are the long-standing relationships that Alma DDB is capable of cultivating. Both McDonald's and State Farm have been with Alma DDB for more than 12 years. It is no wonder Luis Miguel Messianu was recognized as "The Most Influential Leader of the Hispanic Advertising Industry in the Last 20 Years" by P&C Hispanic magazine.
Luis Miguel was a founding member and the first president of the Creative Circle of the Latin Market. Currently, he sits on the board at Miami Ad School and the Clorox Advisory Board.
Luis Miguel was born and raised in Mexico City, Mexico from Rumanian parents. In his free time he enjoys music, independent film, contemporary art, tennis, cycling and all things soccer. He resides in Miami with his wife Dana, and their lovable dog Jackson.
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