The Playground category is for unpublished or spec advertising work. The categories are identical to those in Advertising and the reward is just as big. For Interactive Playground categories, go here.

BROADCAST MEDIA
PG601 TELEVISION COMMERCIAL
PG602 NON-BROADCAST COMMERCIAL
PG603 CINEMA PROMOTION
PG604 TELEVISION SMALL BUDGET
PG605 FILM TRAILER/TEASER

RADIO
PG606 RADIO COMMERCIAL

BROADCAST CRAFT
PG607 ART DIRECTION
PG608 DIRECTION
PG609 ANIMATION
PG610 CINEMATOGRAPHY
PG611 COPYWRITING
PG612 EDITING
PG613 TELEVISION MUSIC/SOUND DESIGN
PG614 RADIO MUSIC/SOUND DESIGN
PG615 SPECIAL EFFECTS
PG616 TITLE DESIGN

MEDIA INNOVATION *NEW
PG617 TELEVISION/CINEMA
PG618 NON-BROADCAST MEDIA (Stunts, etc.)
PG619 RADIO
PG620 AMBIENT/ENVIRONMENTAL*

NEWSPAPER
PG621 TRADE PRINT ADVERTISEMENT
PG622 CONSUMER PRINT ADVERTISEMENT
PG623 TRADE PRINT CRAFT
PG624 CONSUMER PRINT CRAFT
PG625 TRADE NEWSPAPER INSERT
PG626 CONSUMER NEWSPAPER INSERT

MAGAZINE
PG627 TRADE PRINT ADVERTISEMENT
PG628 CONSUMER PRINT ADVERTISEMENT
PG629 TRADE PRINT CRAFT
PG630 CONSUMER PRINT CRAFT
PG631 TRADE MAGAZINE INSERT
PG632 CONSUMER MAGAZINE INSERT

POSTER OR BILLBOARD
PG633 PROMOTIONAL
PG634 POINT-OF-PURCHASE
PG635 TRANSIT (Bus Shelter, Wrap, etc.)
PG636 OUTDOOR/BILLBOARD
PG637 ELECTRONIC BILLBOARD
PG638 WILD POSTINGS

COLLATERAL
PG639 DIRECT MAIL
PG640 PROMOTIONAL
PG641 POINT-OF-PURCHASE DISPLAY
PG642 UNCONVENTIONAL/GUERRILLA

PRINT INNOVATION
PG643 MAGAZINE/NEWSPAPER
PG644 POSTER/BILLBOARD/OUTDOOR
PG645 COLLATERAL

INTEGRATED
PG646 INTEGRATED


INTERACTIVE PLAYGROUND
WEBSITE
IN301 WEBSITE
IN302 CAMPAIGN SITE (Micro-site)
IN303 E-COMMERCE EXPERIENCE

SOCIAL NETWORKS *NEW
IN304 BLOGS/COMMUNITIES or MICROBLOGGING (Twitter, etc.)
IN305 SOCIAL NETWORK PLATFORM*
IN306 SOCIAL NETWORK APPLICATION*
IN307 SOCIAL NETWORK INNOVATION*

ONLINE CONTENT *NEW
IN308 BANNERS (Includes Buttons, Pop-ups)
IN309 VIRAL VIDEO
IN310 BRANDED SHORT FILMS/ANIMATED SHORT
IN311 NON-BROADCAST MEDIA
IN312 PODCAST/WEB SERIES
IN313 DOWNLOADS
IN314 EMAIL MARKETING*
IN315 VIRAL MARKETING*
IN316 ORIGINAL WEB COMMERCIALS
IN317 ONLINE GUERRILLA
IN318 GEO-LOCATION BASED TOOLS*
IN319 AUGMENTED REALITY*
IN320 DATA VISUALIZATION (Infographics, etc.)*
IN321 NEW MEDIA INNOVATION

BEYOND THE WEB
IN322 BEYOND THE WEB
IN323 INSTALLATION/INTERACTIVE KIOSK

MOBILE *NEW
IN324 MOBILE WEBSITE
IN325 MOBILE PHONE APPLICATION
IN326 I-READER APPLICATION or BOOK* (iPad, Kindle, Nook, etc.)
IN327 MOBILE EXPERIENCE MARKETING*
IN328 DATA VISUALIZATION (Infographics, etc.)*
IN329 GEO-LOCATION BASED TOOLS*
IN330 CAMERA or VIDEO BASED TOOLS*
IN331 USER INTERFACE UX (Experience)*
IN332 API (Application Programming Interface)*
IN333 NEW MEDIA INNOVATION

GAMES *NEW
IN334 ONLINE GAME
IN335 ALTERNATE REALITY EXPERIENCE*
IN336 BRANDED IN-GAME EXPERIENCE*
IN337 HANDHELD GAMES*